Under the rule, it is permissible to ring cowbells during pre-game activities, at halftime, during timeouts and after MSU scoring plays. Mississippi State Athletic Director Scott Stricklin stressed the need to continue to observe the policy and noted that a violation would result in a penalty of $50,000 per game.
MSU President Dr. Mark Keenum praised the decision and credited MSU fans for their support. "Mississippi State fans have shown tremendous respect for this beloved tradition by following the rules and 'ringing responsibly.' Their efforts provided validation for the case I made with my fellow SEC presidents and chancellors. I told them the cowbell has special meaning in our Bulldog family, and that those feelings were evident in the way our fans responded over the past two seasons. They acknowledged the positive role our fans played in making this arrangement work. I appreciate the support of Commissioner Mike Slive and my SEC counterparts in helping us preserve this great tradition," he said. "Now, more than ever, we must remain focused on 'ringing responsibly,' but I have every confidence that our fans will be vigilant and committed. Doing so will ensure that present and future Bulldogs can continue to ring their cowbells at Davis-Wade Stadium."
Stricklin said, "We appreciate the vote of the Southeastern Conference membership in maintaining one of the great traditions in college athletics," Stricklin said. "It is an affirmation of the work we have done to educate our fans of the league's institutional sound policy, and our fans' commitment to following the guidelines. It remains incumbent upon us to continue the process of educating our fans so that a long-standing tradition may continue for years to come."