Brad Peterson Named Football Director of Player Personnel

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MSU alum Brad Peterson is joining the Bulldog football staff.
Photo Courtesy of special to

STARKVILLE, Miss. Brad Peterson, one of the most successful and respected high school coaches in the state of Mississippi, has been named director of player personnel for Mississippi State football, head coach Dan Mullen announced Wednesday.  

Peterson returns to his alma mater after compiling a 148-70-1 record in 17 years as a high school coach. A two-time Mississippi Association of Coaches Class 3A Coach of the Year and the 2012 Class 6A Coach of the Year, Peterson has drastically improved each program he oversaw.

“Brad’s accomplishments in our state are distinguished,” Mullen said. “He’s impacted the lives of many Mississippi high school students who have gone on to be successful. He’s established a winning tradition everywhere he has been, and he’s built relationships with so many people in Mississippi. He’s a terrific person, a great fit for our program, and we are happy to bring him home to his alma mater.”

Among Peterson’s primary responsibilities, he will help organize MSU’s on-campus recruiting efforts and serve as the director of all camps and clinics within the program.

“It’s a tremendous honor to be a Mississippi State Bulldog,” Peterson said. “Being from the state of Mississippi and a Mississippi State graduate, to serve my alma mater is an opportunity of a lifetime. The program is going in the right direction. When you win 19 games over the last two years in this difficult conference speaks volumes of the leadership of Coach Mullen and this staff. I am excited to be here and help make an impact.”   

Peterson, 41, spent 2015 as the head football coach and athletic director at Madison Central, guiding the Jaguars to an appearance in the MHSAA Class 6A semifinals and increasing attendance. A year prior to his arrival, Madison Central failed to make the playoffs.

From 2010-14, Peterson was instrumental in establishing Brandon High School as one of the state’s premier programs. He compiled a 50-18 record, including three straight 10-win seasons from 2012-14. Brandon had its best season ever under Peterson’s leadership, reaching the Class 6A state championship game in 2012 and posting a 12-3 record. Peterson also served as the school’s athletic director during his tenure.

A native of Louisville, Mississippi, Peterson took over at Louisville High School in 2005 as athletic director and head coach. He revamped the program and led the Wildcats to back-to-back state championships in 2007 and 2008. During his tenure from 2005-09, he was twice named Class 3A Coach of the Year.

Prior to his stint at Louisville, Peterson served as the athletic director and head football coach at Forest High School from 2003-04. He inherited a program that was 6-16 in the two previous seasons, and in his two years, the Bearcats combined for a 21-4-1 record, including five straight weeks ranked No. 1 in the Class 3A polls in 2004.

Peterson got his head coaching start at Newton High School. He was named the school’s athletic director and head football coach in 2003. He made an immediate impact, improving facilities and establishing golf and softball teams. On the gridiron, Newton claimed region championships in his final two seasons of 2002 and 2003.

Peterson is no stranger Starkville. He earned his undergraduate degree in physical education from Mississippi State in 1996 and later received a master’s degree in sports administration in 2000.

Peterson has held many distinguished roles in his career, serving as football chairman of the Mississippi Association of Coaches from 2010-13 and twice coaching in the Alabama-Mississippi All-Star Game. In 2004, he represented the state at the NFL’s Youth Football Summit. 

He and his wife, Lindley, have three children – Lauren (21), Cal (6) and Brett (1).



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