Mississippi State, Neulion Bring New Look To MStateAthletics.com

PLAINVIEW, NY - As Mississippi State University fans gear up for the 2010 fall season, the buzz surrounding Bulldog Athletics is fueled by the relaunch and new look of www.mstateathletics.com,  the official website for the Mississippi State University Department of Athletics.

Working with its Digital Media Partner NeuLion (TSX:NLN), the official Mississippi State website relaunch brings an enhanced online experience featuring video, social media integration and continued exclusive content surrounding the Bulldog Athletic program.  State fans will notice an increased video presence with easier viewing options, including right from the homepage.  Additionally, Maroon to the Max, the official online video portal of Mississippi State Athletics, has a new-look hub highlighting recent videos as well as upcoming live events.

The new site also offers improved and easier navigation to help fans find their favorite sports data and areas of the site quickly.  The interactive links at the top of every page build the brand experience giving visitors the opportunity to purchase tickets, watch Maroon to the Max video, stay up to date with live stats, shop for the latest Bulldog gear and one-click login access to the “My Dog Tag” system.  The “My Dog Tag” experience allows fans to manage all of their online interactions through one centralized location, including making a Bulldog Club donation, buying tickets online and watching video.

"We are very excited about the future of our web site," MSU Assistant Athletic Director John Cade said. "With this redesign, we focused on changing many things that we have received feedback on from our fans over the past couple of years. In addition to its refreshing new look, the site also brings a much better functionality and experience to the table for the end user, which is the ultimate goal of any web site."

Additionally, the site has increased social media presence and fan interaction opportunities with links to Mississippi State's official Facebook pages, Twitter feeds and other social networking sites.   Sport specific “More Info” boxes on each team’s homepage create a consistent location for each team’s unique news and content to be found conveniently by site visitors.

"Our fans will experience many new features while browsing through our site,” Cade continued. “And while it will continue to be the primary source of timely news and information produced by our staff, we are also now integrating prominent links to our sports' presences on major social media networks, such as Facebook and Twitter. Those entities will now provide our staff even more ways to communicate the Mississippi State message to fans and recruits around the world."

The new mstateathletics.com look is just part of the complete offering MSU Athletics provides its fan base.  Mississippi State continues to provide the ultimate destination for tickets, donations, stats, and the video subscription platform, Maroon to the Max, as the only place to watch exclusive live and on demand audio and video.

“Creating the next generation online fan experience is a high priority for us.  There is a real effort to bring an interactive and high quality video presence to the college fan base,” said Chris Wagner, Executive Vice President and Co-Founder of NeuLion.

Visit www.mstateathletics.com today for the best one-stop portal for complete coverage of Mississippi State Athletics.